New Hampshire TV Ratings: TNT posted a solid 5.2 rating/12.5 share for NASCAR’s New England 300 (Sunday, July 22, from 2:03 to 5:38 p.m.). The race, from the New Hampshire International Speedway in Loudon, N.H., delivered 4,248,000 households, the second-most watched NASCAR race in basic cable history. Among the weekly highlights for TNT: NASCAR’s New England 300 was the top-rated sports program on cable for the week, the #1 sports program in delivery of adults 18-49 (3,897,000) and the top program overall in delivery of adults 25-54 (4,223,000). TNT’s 5.2 rating for the New England 300 was a 24 percent increase vs. the same race in 2000 (4.2 rating). For NASCAR, the race was #1 in delivery of adults 18-49 (3,897,000) in basic cable history. The race tied for all-time best delivery of adults 25-54 (The Coca-Cola 600 on May 24, 1998 on TBS Superstation also delivered 4,223,000). The race was the second most-watched ever in basic cable history (TNN’s NASCAR Winston Cup Series delivered 4,524,000 households on Feb. 21, 1999).(NASCAR/Turner Network Television PR)(7-24-2001)
