TV Ratings – Memphis beats Martinsville:

TV Ratings – Memphis beats Martinsville: last weekend’s Memphis Busch race had roughly three times the audience of the Cup race from Martinsville. One could say that fans tuned in to the Busch race, expecting a Cup race and stuck around. No matter. Those that did stick around comprised the second largest audience for a Busch race this season – the largest being FOX’s July [actually February, not July] Daytona race, which was viewed in 2.964m households. Memphis had a audience of 2.657m households. The 1.295m households that tuned in to the Cup race Monday morning is about what you’d expect under the circumstance.(SpeedVision)(10-19-2001) (10-18-2001)