NASCAR and Coca-Cola: NASCAR and The Coca-Cola Company have extended their partnership designating Coca-Cola as the Official Soft Drink of NASCAR. The new multi-year deal expands the relationship to add Dasani as the Official Water of NASCAR and Minute Maid as the Official Juice of NASCAR. The cornerstone of Coca-Cola’s involvement in NASCAR, the Coca-Cola Racing Family, is a collection of the most popular drivers on the NASCAR Winston Cup Series and a few of the sport.s rising stars. Extended family members also include team owners and spouses. As part of its NASCAR relationship, Coca-Cola will continue to aggressively market the relationship through NASCAR-themed packaging, point-of-sale, advertising (including dedicated media on both television and Internet), promotions and premium merchandise. Coca-Cola Classic is the Official Soft Drink of NASCAR and the sponsor of the Coca-Cola 600 in Charlotte. Through its association with tracks and race teams, The Coca-Cola Company and its bottling partners have been involved in NASCAR for more than 30 years. The Company sponsored cars from 1969-76 and 1990-94 under the Coca-Cola and Mello Yello brands, respectively.(NASCAR PR)(11-21-2001) (11-20-2001)
