Craven in the Breeze: PPI Motorsports’ Tide Racing Team is set to unveil the Tide “Clean Breeze” car this weekend at California Speedway. The team plans to run the “Clean Breeze” car at California, Richmond and both upcoming events at Lowe’s Motor Speedway in the month of May. “The special paint scheme represents the launch of Tide Clean Breeze laundry detergent,” said Brian McNamara, Brand Manager of Tide for Procter & Gamble. “The new Tide Clean Breeze is a clean and natural fresh scent. For the first time, the fresh scent of laundry dried outdoors comes to you indoors,” he added. The look is a departure of the traditional #32 Tide paint scheme as it combines elements of clouds and sky on the right front quarter panel and the entire TV panel.(PPI Motorsports PR), see an image of the car on my Paint Scheme Gallery(4-24-2002)
