NASCAR and the Soap Box Derby: The All-American Soap Box Derby, which has been looking for ways to get broader national exposure, is about to get a boost from one of the best-known racing organizations in the land. NASCAR, confirmed Tuesday it is planning a “youth initiative” with the Akron-based derby. Neither side would provide details, but said they would make a formal announcement Friday [July 5th] in Daytona, FL. Tony DeLuca, executive director of the All-American Soap Box Derby, also declined to comment. “It’s really premature,” he said. “We really can’t make any statements right now.” The 65-year-old derby, which once boasted a large following and attracted the likes of James Stewart, Rock Hudson and Eddie Rickenbacker to Akron, has seen its popularity wane over the decades. It struggled in recent years to find a large financial backer before Goodyear Tire & Rubber Co. agreed to become the national sponsor in 1998, contributing $300,000 a year to the event. Goodyear became the first high-profile national sponsor since Chevrolet pulled out in 1972. The Akron tire maker also helps to promote the race at its retail centers and gives out free tickets. In return, it gets its name prominently displayed at the derby and on derby merchandise. The announcement on Friday will come on the cusp of the next soap box derby. The July 27 championship event will attract 415 racers from 43 states plus Germany, the Philippines, Japan and Canada — a record number, DeLuca said. The event will be held at Derby Downs on Akron’s southeast side, near the Rubber Bowl and Akron Fulton International Airport. NASCAR already has a loose connection to the derby. One of NASCAR’s directors is part owner of Brand Sense Marketing, a Los Angeles-based marketing services company. That firm announced last fall that it had been named the exclusive marketing agent for the derby.(Akron Beacon Journal)(7-3-2002)
