Soap Box Derby gets another sponsor – Home Depot: The All-American Soap Box Derby — the original build-it-yourself sport — has nailed a new national sponsor: The Home Depot. According to sources, the Atlanta-based chain of home improvement stores is joining Goodyear and NASCAR to provide national exposure to the rejuvenated racing event. The Home Depot and All-American officials would not confirm the deal, but both said they expect to make an announcement soon. The derby has also landed a new local sponsor in the Akron Beacon Journal. John Murphy, director of marketing communications for the Beacon Journal, said the newspaper’s role as “host sponsor” will amount to a promotions trade.(Beacon Journal)(10-25-2002)
