With a win by #57-Jason Keller at Phoenix, Yoplait Yogurt will donate $100,000 to the Susan G. Komen Breast Cancer Foundation on behalf of Keller’s sponsor Albertsons. This is the second consecutive year that the Albertsons Racing Team has played an integral part in both Yoplait and Albertsons fundraising and awareness efforts during Breast Cancer Awareness Month. Yoplait, a General Mills product, is currently conducting its Save Lids To Save Lives’ campaign. For every pink lid from Yoplait yogurt cups or six-packs mailed in before Dec. 31, 2002, Yoplait will make a 10-cent donation to the Susan G. Komen Foundation, up to $750,000. Although Keller desperately wants a win in order for the donation to take place, his efforts will reward the Susan G. Komen Breast Cancer Foundation as long as he finishes in the top five. Yoplait will donate $75,000 if Keller finishes second, $50,000 for third, $35,000 for fourth and $25,000 for fifth.(IMG PR)(11-7-2002)
UPDATE: #57-Jason Keller today earned more than a top-five finish for the Albertsons Racing Team. His fourth-place effort in the BGN race at Phoenix earned the Susan G. Komen Foundation a $35,000 donation made on behalf of Albertsons and Yoplait Yogurt, a General Mills product. The significance of the donation is personal for Keller, whose mother-in-law is a breast cancer survivor. This was the Albertsons Racing team’s second chance to race to benefit the Susan G. Komen Breast Cancer Foundation, and Keller is proud that he, his team and sponsor are able to aid in making such a significant donation. The $35,000 donation is linked to Yoplait’s “Save Lids To Save Lives” pink lid redemption program. For each pink Yoplait lid received from consumers by December 31, 2002, Yoplait will donate 10 cents to the Susan G. Komen Breast Cancer Foundation, up to $750,000. Additionally, in October, Albertsons and Yoplait ran a program to donate one dollar – up to $50,000 – to the Foundation for every 10 cups of Yoplait Yogurt bought in a single purchase and turned in with an Albertson’s receipt.(IMG PR)(11-10-2002)
