hearing that Shell Lubricants has signed a Exclusive Product-Technical Agreement with Robert Yates Racing, a multi-year product and technical agreement with Robert Yates Racing. As part of the sponsorship agreement, Shell Lubricants will supposedly be the exclusive lubricant supplier for the Robert Yates Racing teams. UPDATE: Shell Lubricants today announced a multi-year product and technical agreement with Robert Yates Racing. As part of the sponsorship agreement, Shell Lubricants will be the exclusive lubricant supplier for the Robert Yates Racing teams. The company’s alliance with Robert Yates Racing and its involvement in motorsports provide an opportunity for Shell Lubricants to further strengthen its brand, demonstrate the performance of its products and support its retailers and wholesalers. To highlight the relationship, the official ROTELLA T logo will be prominently displayed on the driver and team uniforms and on the racecars. The placement has the potential to reach 540 million people through races, television coverage and other special appearances. In addition to supplying specialty oil and greases to the Yates team, Shell will provide technical support including oil and engine part analysis in an effort to improve performance. Shell branded lubricants, including engine oils, transmission oil, gear box oils, greases and other products will be used in all Robert Yates Racing race cars. The sponsorship, which kicks off at the 2003 Daytona 500, provides numerous marketing, promotional and networking opportunities for Shell Lubricants as well as for its retailers and wholesalers.( Rotella PR )(1-16-2003)
