The International Race of Champions [IROC] announced today it would seek a replacement Title Sponsor for 2004 due to the departure of True Value from auto racing at the conclusion of the 2003 season. The departure of TruServ from auto racing is due to realignment of the corporation’s marketing investments. The Specialized Marketing Group, Inc.. (TSMGI), headquartered in Deerfield, IL, who currently handles licensed product relations for the IROC Series, has been retained to pursue sponsorship and manage sponsor relations and event activities. IROC is hopeful for other changes in 2004.. “We’re looking to move the series forward in our search for a new Title Sponsor, in addition to our search for car manufacturer support, ” said, Signore. “Our goal is to start anew in 2004 and with the right sponsorship package we could pursue ways to diversify the current format, which we have been locked into due to scheduling and economics. The strength of the IROC Series as a marketing platform has been clearly defined by the long-term relationships encompassing its 26-year history and we are looking forward to continuing that tradition with new long-term partners.”( IROC PR )(2-7-2003)
