Nielsen Media Research says advertisers spent 54.2 percent more on televised NASCAR events last year than they did in 2001, according to today’s Sports Business Daily. The report pegs last year’s spending at $419.6 million ($311.4 million on network broadcasts and $108.2 on cable). Advertisers spent the most on NFL broadcasts ($2.017 billion), followed by sports commentary, the Olympics, the National Basketball Association, golf, college basketball, college football, NASCAR, Major League Baseball and tennis.( Winston Cup Scene Daily Newsletter)(2-28-2003)
