Fox’s coverage of yesterday’s UAW-DaimlerChrysler 400 Winston Cup race at Las Vegas drew more television viewers than any other weekend sports events, today’s Sports Business Daily reports. The Daily says that Nielsen Media Research shows that the race drew a preliminary 6.3 rating and 13 share to finish well ahead of the 5.9/12 for ABC’s Sunday coverage of the world match-play golf event featuring Tiger Woods. No comparable overnight numbers from 2002 were reported, but the figures appear to be in line with last year’s final 6.4/13 for the Las Vegas race, according to The Daily’s figures.( Winston Cup Scene – Daily Newsletter – free)(3-3-2003)
