Well, this is goofy:

What will Fox announcers call Sunday’s race? Darlington Raceway has a sponsorship deal with Dodge for this race to be called the Dodge Dealers 400 [Carolina Dodge Dealers 400]. But yesterday Fox said it would be calling the race “Winston Cup Racing on FOX Presented by Michelin.” That is curious from two angles – Did Michelin outbid Dodge for the TV plugs? And what does Goodyear think about this? Goodyear has exclusive rights to provide tires to NASCAR.( Winston Salem Journal )(3-14-2003)