One sponsor representative relayed to www.teamfordracing.com that his sponsor intends to hold all of their television advertising dollars until the NBC crew picks-up the broadcast duties, which will begin with the Pepsi 400 at Daytona International Speedway. Pushed somewhat, the rep said that his company didnt care for the Fox network presentation of the sport. The rep said, NBCs professional presentation of the sport is more fitting with his companys image. Additionally, the sponsor disputed an ad buy guaranteeing coverage. [The driver] could be banging fenders for second place and theyd show the 14th and 15th place cars nose-to-tail. It didnt matter if [the sponsor] bought time or not. They just wouldnt show the car. They were not getting anything out of it, so theyve decided not to bother.( Ford Racing )(3-20-2003), no idea who the sponsor is.
