Final Nielsen Media Research figures show that Fox’s broadcast of last Sunday’s Carolina Dodge Dealers 400 Winston Cup race from Darlington drew 2 percent more viewers than a year ago. Figures in today’s Sports Business Daily show that the race drew a 5.9 rating and 15 share, up from 5.8/14 last year. The Daily says the race was viewed by some 9.3 million people, and MotorsportsTV.com notes that it was the fifth straight week that a Winston Cup race was the nation’s most-watched weekend sports event. MotorsportsTV.com also noted that Fox’s average 6.5/16 this year (up 7 percent over 2002) means that it draws more viewers than the next two sports this season combined, the PGA with 3.4/8 and the NBA with a 2.9/7.( Winston Cup Scene Daily Newsletter)(3-22-2003)
