The sponsor of Jimmie Johnson’s #48 Hendrick Motorsports Chevy, Lowe’s, created the Power of Pride initiative in the fall of 2001 as a way to pay tribute to the armed forces, police and fire departments following the Sept. 11 terrorist attacks in New York and Washington. On Thursday in Washington, Johnson, Lowe’s officials and the United Service Organization (USO) unveiled the latest installment of the campaign – allowing individuals to send personal messages and care packages to members of the military overseas. The packages contain an assortment of items the personnel have requested, such as prepaid international calling cards, disposable cameras, toiletries, and sunscreen. In honor of the nearly 300 Lowe’s employees serving in the National Guard and reserves, Lowe’s launched its newest Power of Pride campaign a $100,000 contribution to the USO. Effectively immediately, donations to the program will be accepted at Lowe’s stores nationwide and SMI races. Additionally, Lowe’s will tour a giant “Thank You” banner to the military. Military supporters will be invited to write personal messages and signatures on the banner at sporting events and Lowe’s stores throughout the spring. During the Memorial Day weekend, Lowe’s will present a Power of Pride pre-race show at the Coca-Cola 600 at Lowe’s Motor Speedway, which will include a military exhibition, a country music concert and a check presentation to the USO. Also, Johnson will run a special Power of Pride paint scheme during the race and at The Winston all-star race on May 17. In the wake of the Sept. 11 attacks, Lowe’s, its employees and customers raised more than $6 million, which included Johnson running a Power of Pride paint scheme in selected races in 2001 and last season.( ThatsRacin.com ), also see other ways you can supports our troops on my new look Racing Charites page and see real images of the car on my Paint Scheme Gallery .(3-28-2003)
