A sport as corporate-sponsor driven as NASCAR racing no doubt had to come to this point. Car Sponsor, a complete resource for motorsports marketing and promotional solutions, sponsored a car in Saturdays Pepsi 300 Busch Series race at the 1.5-mile Nashville Superspeedway. The company and car are owned by driver Stanton Barrett, who brought in veteran Jeff Fuller to drive the carsponsor.com Pontiac in the race. Barrett also drives the #60 OdoBan Ford of Jack Roush in the Busch Series. The veteran driver who has worked most of his adult life to move from a lucrative career as a successful stunt artist in Hollywood to the world of NASCAR racing, Barrett has knocked on almost as many corporate doors as laps he has turned on tracks throughout the country. The education in developing those sponsorships can be well utilized by corporations interested in seeing how motorsports marketing works. With 16 years of professional experience and alliances in auto racing, business and television, we can provide resources to educate, create, advise, produce and develop any marketing-related need, Barrett said. Our goal is to provide teams and corporate sponsors with old-fashioned ethics and personal relations, while bringing the cutting edge marketing resources to the table things like good cross-promotions, co-op marketing, business-to-business opportunities, celebrity endorsements and cost-efficient strategic alliances. Sponsorship first appeared on the #91 Red Racing Pontiac with Fuller last weekend. It will appear again, Barrett said, though the exact event hasnt been determined. A sponsor is a sponsor, and the chance to drive the carsponsor.com Taurus was pretty exciting for me, said Fuller, who is successfully experienced in the Busch Series following a career as a top driver in NASCARs fast Modified series. First of all, you cant beat a car owner who has been a driver. He knows what the deal is all about, Fuller said. But Stanton knows the ins-and-outs not just of driving but the business and marketing side as well. That sort of experience can mean a lot to a race team. No sport markets corporate sponsors like auto racing. Large and small corporations nationwide utilize. the sport to not only expose their products to the public, but also as business-to-business venues. Barretts experience in television and films, and his contacts with top-name celebrities in acting and music, enable his company to bring more to the table. Its turn-key. Everything you need is right here with us, said Barrett. A company can start with budgets and a goal, and we can put everything together for them from that standpoint in motorsports. From determining which team to hospitality to cross-promotions to business-to-business opportunities to marketing to public relations to even television commercials, we have everything somebody needs to make it work. The motorsports industry can be complicated, so you cant go into it alone, he added. Thats where we come in. We can make it a tremendously positive experience for a corporate sponsor.(Williams Company)(4-15-2003)
