David D’Alessandro, the chairman and CEO of John Hancock life insurance, isn’t one of the corporate leaders who has jumped aboard the NASCAR bandwagon. In a conversation with the Boston Globe about his company’s choices for sponsorship money, D’Alessandro said NASCAR wasn’t in his final three. “It’s a growing sport, but I think it’s a flash in the pan,” he said. “It’s a pure consumer product. It has 1,000 sponsorship symbols, so there’s no distinction. The fatter your driver is, the more symbols he can have on his jumpsuit.” D’Alessandro isn’t high on golf, tennis, pro football or pro basketball, either. His top three? The Olympics, major league baseball and the Boston Marathon.( Press Enterprise )(4-27-2003)
