Fox is going to need a boost from small markets if its ratings for Sunday’s broadcast of the Auto Club 500 Winston Cup race at California Speedway are going to match last year’s figures. Today’s Sports Business Daily says Nielsen Media Research’s overnight figures from the nation’s largest markets show the race drew a 4.9 rating and an 11 share. While the ratings trail only Sunday’s NBA playoff game between the Lakers and Timberwolves (5.3/12) among weekend telecasts of sporting events, they fall well short of the 5.9/13 that Fox drew in 2002 for the California race.( Winston Cup Scene Daily Newsletter )(4-28-2003)
