After nine races of the NASCAR Busch Series season, the key demographic group ‘Male 18-34’ showed a 48% increase in television viewership for America’s No. 2 motorsports series. Also, after nine races the average household viewership for NASCAR Busch Series races was 2 million, a 4% increase from 2002. These increases can be traced, in part, to incredibly impressive numbers from the season-opening race, the Koolerz 300 at Daytona International Speedway. Broadcast by FOX, the race was the highest-rated (4.0) and most-watched (4,247,000) NASCAR Busch Series race in broadcast history. (Note: All figures compiled by Nielsen Media Research.)(NASCAR PR)(5-8-2003)
