On Wednesday, a series of television and radio commercials developed by Dailey & Associates of West Hollywood, Calif., will mark the move of Circle K convenience stores in a new marketing direction, company officials said. “With our NASCAR sponsorship ending this year, we are transitioning away from our positioning as The Official Pit Stop of NASCAR,” said Kathleen Grodsky, director of retail advertising and brand management for ConocoPhillips, Circle K’s parent company. “We were excited by the challenge of repositioning the brand. Our new tagline “What else do you need?” addresses both our selection and services and can be implemented operationally and across all consumer and internal communications,” said Grodsky.( MotorsportsTV )(5-20-2003)
