Team Sports Entertainment, Inc., parent company of Team Racing Auto Circuit (TRAC), retained Raycom Sports of Charlotte, NC in April, 2003 to sell and market all of TRAC’s in-house and league-wide sponsorships including television. Since that time, Raycom has contacted, had discussions with, or met with over 70 potential sponsors in over 20 different advertising categories. They are taking a vertically integrated package to the market that not only launches sponsorships, but can also guarantee category exclusivity.( TRAC PR )(5-30-2003)
