WD-40 Company announced that it has entered into a professional services agreement with NASCAR Winston Cup team Bill Davis Racing [#22 CAT and #23 Stacker 2 Dodges]. The sponsorship will include the company’s WD-40 brand logo on the uniform of #22 driver Ward Burton for the remainder of the NASCAR racing season. Burton has served as a spokesperson for WD-40 the past two seasons, including a current online promotion that celebrates the 50th anniversary of the WD-40 brand. WD-40, the Multi-Purpose Problem Solver of NASCAR, plans to use Burton in various aspects of an integrated marketing campaign as well as point-of-sale materials for the remainder of the year and next season. The brand’s association with Bill Davis Racing will be even more visible in marketing materials through the use of Ward’s race uniform, which will include the famous WD-40 logo as well as the Lava logo. Lava is. a heavy-duty hand cleaner also made by WD-40 Company. Additional information about WD-40 Company may be obtained at www.wd40.com .(WD-40 PR)(7-4-2003)
