Final Nielsen Media Research numbers show that NBC’s broadcast of last Sunday’s Tropicana 400 Winston Cup race at Chicagoland Speedway drew a 5.4 rating and a 14 share, today’s SportsBusiness Daily reports. The numbers climbed sharply from the 4.9/11 overnight figures thanks to a boost from smaller markets and bettered last year’s final figures of 5.3/14.( Winston Cup Scene Daily Newsletter )(7-18-2003)
