Among the innovative twists Nextel officials are looking at for fans next season is a 1-800 service to listen to drivers and crew chiefs, like 1-800-JeffGordon. What some Winston Cup team owners would like Nextel to do is help open up the European marketplace for possible sponsors. Nextel’s sports marketing company does handle the British Grand Prix, which offers a tantalizing opening. However, that Nextel subsidiary hasn’t done very well with that venture.( Winston Salem Journal ), so, wondering outloud here, AT&T handles all the communications at the track now for NASCAR and nascar.com, which is run by Turner Broadcasting, what happens in 2004???(7-28-2003)
