AIRPLUS, a leading insole brand produced by IMPLUS Footcare, LLC joined ppc Racing for the first time this past weekend at Indianapolis Raceway Park. The AIRPLUS logo will be displayed in front of the rear wheel of the #57 Albertsons Ford and the #10 Nestle Nesquik Ford, as well as the B-Post of the #57 Albertsons Ford for the remainder of the 2003 Busch Series season. The amount of time that the members of this ppc Racing team spend on their feet, we have been waiting for a partnership that can help sooth our pains.. AIRPLUS is a great product that everyone at ppc Racing is excited to use and have in the NASCAR community, said Keith Barnwell, co-owner of the ppc Racing Fords, along with Greg Pollex. At IMPLUS Footcare we recognize that NASCAR as one of the growing sports today, stated Todd Vore, President of IMPLUS Footcare, LLC.. We are looking forward to a long successful relationship with such a accomplished team like ppc Racing.
We have identified NASCAR as a exceptional way to reach the core AIRPLUS consumers, said John Andrews, Director of Marketing for Implus Footcare, LLC.. A formal announcement pertaining to a long-term partnership between AIRPLUS and ppc Racing will come in October at Lowes Motor Speedway. Implus Footcare, LLC which is headquartered in Research Triangle Park, North Carolina, designs, markets and distributes insoles, foot care devices, shoe care products and shoe laces under the SOF SOLE and AIRPLUS brand names in over 65 Countries worldwide.ppc Racing PR)(8-4-2003)
