AT&T apparently won’t keep its telecommunications off the circuit next year despite restrictions set forth by new sponsor Nextel. With Nextel set to replace Winston as the title sponsor the NASCAR’s top level of stock car racing in 2004, the only telecommunications companies allowed to sponsor cars will be companies already on the circuit. BAM Racing has a part-time sponsorship from 1-800-CALL-ATT, but Nextel decided to add so many restrictions on AT&T, including the banishment of AT&T’s famed global emblem from the car and all of its marketing, everyone thought the deal was dead. “It looks like AT&T will be with us in some form in 2004, and this offers another tremendous opportunity for a sponsor,” said BAM owner Beth Ann Morgenthau. “They appear to be very willing to work with our 2004 sponsors, develop cross-promotions and marketing opportunities, and help whoever comes in with BAM Racing.” One way Morgenthau can make the AT&T deal work around Nextel’s restrictions is to promote the company’s 800-calling plan, not its telephone service.( Augusta Chronicle )(8-7-2003)
