Roush Racing announced today that it has signed a multi-year sponsorship agreement with Superchips, Inc. Superchips will be the primary sponsor of the #99 Roush Racing Ford driven by Carl Edwards in the Truck Series, beginning this week at the OReilly 200 in Bristol, TN for the remainder of the 2003 season. Superchips will be an associate sponsor with Roush Racing for the remaining years of the agreement. Founded in England in 1983, Superchips, Inc. was one of the first companies specializing in the tuning of computer-controlled vehicles for more power. Vehicles programmed by Superchips have gone on to win in a variety of racing series throughout England. Since beginning U.S. operations in 1992, they’ve continued to excel in racing, along with providing more power for street driven vehicles. Today Superchips offers tuning for many different makes and models from exotic race cars to diesel powered tow vehicles. They are not currently used in NASCAR competition.(Roush Racing PR)(8-19-2003)
UPDATE – clarification: Superchips are a U.S.-based company located in Sanford, FL. There has been some confusion about their relationship with the England-based Superchips. They are owned by the same man, but are separate and independent entities.(Roush Racing PR)(8-23-2003)
