hearing that a new Winston Cup team – Bang Racing was in line to receive the AT&T Wireless sponsorship – not Roush Racing. Bang Racing is a new team founded by Alex Meshkin, a young technology executive from Reston, VA. Ironically – the same city where Nextel is headquartered. Meshkin founded a software company that he sold when he was just 19 years old he is now 23. Also hearing that Bang Racing is not just another race team – but a technology-based team that enables corporations to make NASCAR sponsorships interactive and measurable using a patented wireless technology. Apparently, this technology will allow fans to interact with teams and sponsors using any wireless phone – not just Nextel phones. Have heard that Bang Racing has been in talks with Nextel about a car sponsorship deal – but Nextel decided to become the title sponsor instead. Nextel and Bang Racing are still talking about a technology deal that would allow Nextel to exclusively offer this technology to their subscribers. Also, hearing that Larry McReynolds may be one of the owners along with Alex Meshkin and other technology executives from Reston, VA.(6-19-2003) UPDATE: Bang! McReynolds back racing: Bang LLC – a global organization providing marketing services and technology solutions announced today the launch of Bang Racing. Bang LLC is the brainchild of Alex Meshkin, a pioneer of interactive marketing strategies and strategic sponsorship marketing. Meshkin was profiled in numerous North American business publications when at the age of 19 he founded the first startup company in the space of Internet usage rewards, the first of several startups earning him industry praise as a leading marketing entrepreneur. Meshkin’s company Bang LLC recently partnered with renowned NASCAR Crew Chief and FOX Sports Broadcaster Larry McReynolds to create Bang Racing, with the goal of making corporate sponsorships in NASCAR interactive and measurable.( Bang Racing PR ), see full press release on my Truck Series page , as they will start off in the Truck Series with a two-truck Toyota backed team.(9-17-2003)
