Sunday’s Sylvania 300 from Loudon, New Hampshire on TNT drew 3,214,000 TV households, according to Nielsen Media Research. It was the #6 ranked program on basic cable for the week, finishing behind the Bears-Vikings NFL contest, NFL Prime Time, a Lifetime Movie, a Spongebob episode, and WWE. The national rating (not cable rating) was 3.0. Last year’s race was on NBC and drew 3,965,000 households, but there is no accurate year-to-year comparison because that was on an over-the-air network. However, last year’s Dover race was on TNT, and it pulled in 3,497,000 households, meaning that a comparable weekend from last year drew slightly higher ratings.( MotorsportsTV.com )(9-18-2003)
