It appears NASCAR’s premier series will not only get a name change next season, but also a new color scheme. Nextel Communications signed a 10-year deal to begin sponsoring what is now known as the Winston Cup series beginning in 2004. The change will also include the series’ marketing colors, from traditional red and white to predominantly yellow and black [HEY – just like Jayski!!], ThatsRacin.com has learned. The change in color would be new for NASCAR as well as Nextel, which uses primarily maroon now in its advertising. The change will be made in part to make Nextel’s involvement more distinctive, sources confirmed. The Winston Cup series’ logos and colors can be found all over the country, including billboards, souvenirs, signage at tracks and even the colors of NASCAR’s mobile headquarters haulers.( ThatsRacin.com )(8-8-2003) UPDATE – NASCAR Nextel Cup Series Logo Unveiled: NASCAR unveiled the official logo for the NASCAR NEXTEL Cup Series that will begin in 2004. Sporting a bold yellow-and-black look, the distinctive logo will be the brand identifier for the nation’s most popular form of motorsports and the nation’s second-most popular sport overall. “We think this design will be appealing to our drivers, team members, tracks and, of course, our fans,” NASCAR President Mike Helton said. The new logo will be utilized beginning in January, when NASCAR NEXTEL Cup teams come to Daytona International Speedway for NASCAR Preseason Thunder, the annual test sessions leading up to the season-opening Daytona 500. “We’ve worked with NASCAR to create a logo and identity that exudes the strength of the athletes and the power of the sport,” said Nextel Senior Vice President of Marketing Mark Schweitzer. “Since announcing the 10-year partnership between NASCAR and Nextel, one of the most-asked questions we’ve received has been about the logo. It’s bright, bold and forward moving just like the sport it represents.”(NASCAR PR), see past news and the rumors and announcement on my Nextel Sponsorship News page .(9-22-2003)
