Nielsen Media Research says NBC’s broadcast of last Sunday’s MBNA America 400 from Dover International Speedway drew a 4.2 rating and a 10 share, MotorsportsTV.com says. The story says the race drew 4,591,000 households, which is 27 percent more than last year’s household reach when the race was on TNT. Because direct comparisons can’t be drawn between cable and broadcast viewership, the story says the Dover race compares favorably with NBC’s broadcasts last year from New Hampshire and Kansas City, which earned 3.7 and 4.4 ratings, respectively. The Dover race outdrew all college football broadcasts and trailed only four NFL games, the Web service says.( Winston Cup Scene Daily Newsletter / MotorsportsTV.com )(9-26-2003)
