Nielsen Media Research says NBC’s broadcast of Sunday’s Banquet 400 at Kansas Speedway drew a 4.0 overnight rating and an 8 share, according to today’s Sports Business Daily. The race trailed a variety of NFL games on Fox and CBS, NCAA football on ABC and two Major League Baseball playoff games on Fox, according to the figures. Last year’s Kansas City race, which was also broadcast on NBC, drew final figures of 4.4/11. Saturday’s Mr. Goodcents 300 Busch Series race on NBC drew an overnight 1.8, well ahead of last year’s 1.5 final rating.( Winston Cup Scene Daily Newsletter )(10-6-2003)
