NASCAR leads all major sports by a substantial margin when it comes to innovative and aggressive marketing, according to the 2003 League Report Card from Street & Smith’s SportsBusiness Journal. NASCAR scored at least a 4 or 5 on the 5-point scale from 83 percent of the 195 sports marketing executives who filled out a 12-page survey that was mailed to 1,290 sports marketers nationwide. The score was slightly better than the 81 percent who gave the sanctioning body the same grades in the weekly magazine’s initial survey in 1999. The National Football League ranked second this year, scoring a 4 or 5 from 59 percent of respondents. It was followed by minor league baseball (56 percent) and the NBA (51 percent) on the list of 16 organizations, which included all major professional sports and the NCAA.( Winston Cup Scene Daily Newsletter )(10-8-2003)
