Lipton Sides, a Unilever Bestfoods brand, is joining forces with Jasper Motorsports this weekend in Atlanta to take advantage of the sponsor benefits NASCAR has to offer by promoting Lipton Sides. Lipton Sides will be displayed prominently on the hood and quarter panels of the #77 Jasper Engines and Transmissions Ford Taurus in an effort to increase brand awareness among the 100,000 plus fans that will converge at Atlanta Motor Speedway, not to mention the millions of race fans who will attend by proxy through national television coverage on NBC. Understanding the hectic everyday life most Americans lead, Lipton Sides is positioned as an option to complete a meal in a hurry. They have harnessed the consumers need for an easier side dish and with more than 40 varieties of rice, pasta and noodle flavors the options are virtually endless. Cindy Lewis who looks after the Jasper Engines and Transmissions Racing Team as Team Mom and prepares their meals is excited to about partnering with Lipton Sides. The schedule does not always allow a lot of time for the guys to eat but I make sure they always have a good meal, said Lewis. With Lipton Sides all I have to do is worry about the main course. Lipton® Sides take 10 minutes [to prepare]. That leaves a lot of time for me to make sure the whole team eats.(Jasper Motorsports PR)(10-24-2003)
