Nielsen Media Research says NBC’s broadcast of last Sunday’s Checker Auto Parts 500 Winston Cup race at Phoenix International Raceway drew a 4.7 rating and a 10 share, according to today’s Sports Business Daily. The figures represent a 7% increase over the 4.4/10 the event drew last year and a 17.5% over the 4.0/9 in 2001.( Winston Cup Scene Daily Newsletter )(11-7-2003)
