NASCAR marketers are formulating a package that would give a personal computer manufacturer or another tech firm access to its timing and scoring results, this week’s Street & Smith’s SportsBusiness Journal reports. Columnist Terry Lefton writes that the sponsorship package might also cover track scoring. “Laptops are in every [NASCAR] garage, so I feel like we have a real opportunity,” Brett Yormark, NASCAR vice president of corporate marketing, told the magazine.( Winston Cup Scene Daily Newsletter )(12-16-2003)
