Sunoco has picked Ominicom’s Millsport to handle development of advertising and promotional aspects of its 10-year deal to be NASCAR’s official fuel, according to Street & Smith’s SportsBusiness Journal . Columnist Terry Lefton says Millsport was picked from five agencies seeking the contract as Sunoco replaces Phillps/Conoco/76 as the official fuel.( NASCAR Scene Daily Newsletter )(12-23-2003)
