According to Florida Trend magazine , NASCAR is the fifth largest privately owned company in the state, and publicly traded International Speedway Corporation is the 53rd largest corporation. The survey listed NASCAR as having an estimated $3 billion in gross revenues in 2002, representing a 50 percent increase over the previous year. The figures were based on a study conducted by the California consulting firm Kagan World Media. ISC, which owns and operates Daytona International Speedway and 11 other NASCAR tracks, had revenues of $550.5 million, up four percent in 2002. The private companies ranked ahead of NASCAR in the list were Publix, Burger King, J.M. Family and Adventist Health System.( Gaston Gazette )(12-28-2003)
