Beginning this year, Goody’s will also present the “Goody’s Fast Relief Zone” at selected tracks on the NASCAR circuit, offering fans an interactive and engaging respite. The Goody’s Fast Relief Zone will feature free Goody’s samples, chilled water, portable misters on hot days, racing-themed activities, and games where fans can win prizes such as a chance to climb in a race car and drive around the track at the Richard Petty Driving Experience.
The Goody’s Relief Zone will be available at ten events this season at the following five venues: Atlanta Motor Speedway (March 13 & 14, October 30 & 31), Bristol Motor Speedway (March 27 & 28, August 27 & 28), Lowe’s Motor Speedway (May 21 & 22, May 29 & 30, October 15 & 16), Texas Motor Speedway (April 3 & 4) and Richmond International Raceway (May 14 & 15, September 10 & 11).
In addition to its 27-year history with NASCAR, Goody’s is also the official pain reliever of Petty Enterprises. Goody’s announced in October 2003 that Richard Petty had signed on for another two years to continue as the brand’s spokesperson. Richard Petty, who personally uses Goody’s, has been the face of the product for nearly 25 years. Petty will once again appear in electronic and print advertising, point-of-sale and instore materials and direct mail pieces. He will also sign autographs in the Goody’s Fast Relief Zone at selected events.
In 2004, Goody’s will share title sponsorship with NASCAR for the “Fun Walk On Track for Charity” at three Speedway Motorsports tracks, Bristol, Texas and Lowes Motorspeedways. Proceeds from the events will benefit Speedway Children’s Charities and the Victory Junction Gang Camp in Randleman, NC.(NASCAR PR)(1-28-2004)