Motor Music, a partnership between NASCAR and Cherry Lane Music Publishing, announces the unveiling of NASCAR’s theme song, “Thunder.” Composed by David Robidoux and mixed by Alan Meyerson, the NASCAR theme song, “Thunder” conveys the thrills, excitement and drama of NASCAR racing. This is the first time in the 56-year history of the sport that NASCAR will have branded theme music. In addition to the NASCAR theme song, Motor Music has created an initial 15-CD library of instrumental and orchestral cues covering a wide variety of genres. The NASCAR theme and library are intended for domestic and international broadcasts — NASCAR races are now broadcast in 115 countries — including television, radio, online and new media avenues of delivery, as well as commercial recordings. They are the first installments in an ever expanding body of NASCAR music that will enhance the brand beyond sports programming.(Business Wire)(2-10-2004)
