The Bristol race marks the first of 13 in which Miller High Life will appear as an associate sponsor on Jason Keller’s #22 car. The Miller High Life brand will appear as a primary sponsor for 19 of the 34 races for the 2004 season. The High Life brand is no stranger to the NASCAR community. The brand made its motor sports debut in 1970 by sponsoring the High Life 500 NASCAR stock car race at California’s Ontario Motor Speedway. The Miller High Life logo also garnered the hood of Bobby Allison’s #22 championship winning car in 1983. Keller’s car carries a similar paint scheme to that of Allison’s championship car, in honor of Miller High Life’s rich history in the sport.(Miller High Life Racing PR)(3-25-2004)
