Vazquez Marketing Group (VMG) announced that Carlos Contreras, NASCARs first Hispanic driver (1999), is making plans to return this season to NASCARs Busch series for a couple of events as a lead-in to an expected full Busch Series season in 2005. Contreras returned earlier this year to his native Mexico to run events in the Desafi Corona Cup (the NASCAR supported stock car series in Mexico) and 1 event in Roshfrans Mustang Series, between which he enjoyed a remarkable streak of 3 consecutive wins. Contrerass Representative at VMG, Mike Vazquez comments, We are
really close to announcing something special for Carlos that would have him running in NASCARs Busch Series in 2005 with a Quality Sponsor and established racing organization. As the deal is pending, we cant disclose the sponsor or organization, only that we are hopeful for a positive outcome in the coming weeks. We are presently looking for other companies who may want to participate with Carlos at various levels of his program in 2005 as NASCAR heads to Mexico, or even to discuss the races that we are eyeing this season in heavily Hispanic Phoenix and Miami.
Together with its partner company, The Goldberg Agency, Vazquez Marketing Group is working to replicate the same formula that saw Carloss primary sponsor reap over $500,000 in Hispanic media coverage in connection with the 2003 Homestead Miami race (beyond the general market coverage Contreras received). Principals of TGA and VMG organized media events and celebrity participation in connection with Carloss involvement with the race, which garnered sports and entertainment coverage from the U.S. down into Mexico. Contreras did his part on the race track by running in the top 10 and finishing on the lead lap (17th) in his 2nd Busch series race (the debut Busch race at the NEW Homestead Miami Speedway track). Contreras enjoyed additional support from the World Champion Florida Marlins who brought along their 2003 World Series trophy. Latin superstar Pilar Montenegro, whose image adorned the car, also joined Contreras trackside and at several Hospitality and media engagements throughout the week. Similar elements can be incorporated for a 2004 Team or Sponsor promotion.(PR)(10-12-2004)
