Bang! Racing today announced the appointment of Jim Melvin as Director of Operations. Melvin will oversee the business operations of the race team and sponsor support services which includes the Show Vehicle Program and Sponsor Account Management. Jim has made great contributions to the success of Bang! Racing in 2004, said Bang! Racings CEO and owner Alex Meshkin. Loyalty is an important factor in any business, but in this business loyalty is everything. Bang! Racing went through a lot this first year. There were many changes in our internal management structure, and Jim was a supportive key person within the company. Prior to Melvin joining Bang! Racing in 2003 as Director of Sponsor Relations for the NASCAR Craftsman Truck Series teams, Melvin was Director of Marketing and Media Relations for Spencer Motor Ventures. Previously, he served as Vice President of Sponsor Sales for Keystone Marketing. Im excited about this new challenge that Alex [Meshkin] has asked me to take on, said Melvin. Over the past 10 years, I had the opportunity to learn the business side of our sport from some very
talented team owners and crew chiefs. I learned that team chemistry is one element that is always consistent to the success or failure in our sport, and my primary focus will be to build and maintain that team chemistry at Bang! Racing.
Jims new role will enable Bang! Racing to become even more successful in 2005, said Meshkin. Jim brings a great demeanor to this role. He is knowledgeable, experienced and commands respect.
Were going into the Busch Series next season with a veteran and winning team focused on bringing home trophies, said Melvin. Im
really proud of the team we have on the ground. Last year, we were a new team with a brand new manufacturer to our sport, and that
combination presented some untested challenges to the young leadership at Bang! Racing.We made some mistakes last season that cost us the championship.Our goal is to learn from those mistakes and continue to build Bang! Racing into a winning organization.(BANG Racing PR)(12-7-2004)
