NASCAR has signed a multiyear licensing contract giving American Specialty Trucks of Danielsville, Ga., the right to design the officially licensed truck of NASCAR, Street & Smith’s SportsBusiness Journal reports. The company has the rights to customize Ford F-150 trucks, which are the sanctioning body’s “official truck,” with NASCAR logos and emblems. The company plans to design 5,000 of the trucks, which will be available in black or white and will cost $9,000 to $10,000 more than the dealership ticket price. Financial terms of the deal were not disclosed.(NASCAR Scene Daily Newsletter)(1-11-2005)
