NASCAR said today that all three of its national series drew more television viewers in 2004 than in 2003. Nielsen Media Research figures show that 196 million households tuned in to watch Nextel Cup events in 2004, a 2 percent increase over 2003. The Busch Series drew 52 million households, up 8 percent from 2003, while the Craftsman Truck Series drew 10.5 million households, a 22 percent increase over 2003. NASCAR also said today that an unprecedented 38 races from all three series will be aired during television’s prime-time evening hours this year.(NASCAR Scene Daily Newsletter)(1-18-2005)
