NASCAR has announced plans to put tags with holograms on officially licensed products in a program designed to thwart those who sell counterfeit goods. The program will require all companies producing NASCAR-licensed merchandise to attach the holograms. “With the increasing popularity of NASCAR and the expansion of our licensing business, knock-off goods are a growing problem in our sport,” said Mark Dye, vice president of licensing for NASCAR. An advertising campaign using print publications and radio shows to spread the word about the program is scheduled to start this month. NASCAR says 150 licensees have signed on for the program so far.(NASCAR Scene Daily Newsletter)(1-19-2005)
