Henkel in North America announced that it will expand its NASCAR presence through a Busch Series sponsorship of Greg Biffle and Brewco Motorsports. Several Henkel brands including Renuzit, Armour Star, Dep Sport, Purex, Dial, Loctite, and Duck brand products will participate in the sponsorship of the #66 car as the primary sponsor for five races and associate sponsor for 23 others. The Loctite brand will also continue its associate sponsorship deal with Robert Yates Racing and the #38 M&MS Ford, which competes in the NASCAR NEXTEL Cup Series. Greg Biffle will drive the Henkel car for five Busch Series races beginning at the Phoenix International Raceway on April 22. The participating Henkel brands will rotate primary positioning on Biffles #66 Ford Taurus during the season at races in Darlington, Phoenix, Richmond and Watkins Glen. Henkel will also maintain an associate sponsor status for the duration of Greg Biffle’s NASCAR Busch racing season. The Henkel sponsorship with Biffle and Brewco will run through the 2005 season and will be supported by hospitality events and a full show car program. The Loctite brand will also sponsor Biffle for one race in the Rolex Sports Car Series in Daytona. Henkel has a long relationship with motor sports, and is an official supplier and sponsor to West McLaren Mercedes in Formula One racing. More info about Henkel at www.henkel.us.(PR)(3-10-2005)
