DEI to Open Doors in honor of Earnhardt’s 54th Birthday TODAY:

Dale Earnhardt Inc. will open the doors of its Mooresville, N.C. shop to fans on April 29, which would have marked the 54th birthday of founder Dale Earnhardt. The team’s showroom will have a display on the 25-year history of DEI. A Jumbotron on the front lawn will show highlights of Earnhardt’s career and coverage of Friday qualifying at Talladega.
Dale Earnhardt fans will have the opportunity to take home some great prizes and bid on “one of a kind” DEI racing memorabilia during Dale Earnhardt Day activities planned for April 29 at the corporate headquarters of Dale Earnhardt, Inc. The fourth annual event celebrates the birthday of legendary race driver and seven-time champion Dale Earnhardt. A raffle, silent auction and live auction will be held during the day, with all proceeds benefiting The Dale Earnhardt Foundation. Five raffle drawings will be held throughout the day and tickets may be purchased for $3 each or eight for $20. Prizes include a 1/6 scale remote control #3 race car and a pair of 100 channel trackside scanners. The raffle grand prize is a Dale Earnhardt, Jr. leather jacket, signed by Dale Jr.
For the collector, a number of special items will be on display and sale to the highest bidder in both a silent and live auction. The silent auction will feature six items, including sheet metal from DEI cars signed by the drivers and Teresa Earnhardt. Fans can also bid on a signed, limited edition Gibson electric guitar created for the 2003 Dale Earnhardt Tribute Concert and a private “behind the scenes” tour of DEI for four, which also includes lunch in the Trophy Room, DEI’s private dining room, among other items.(DEI PR)(4-18/29-2005)
AND On Friday, April 22, Teresa Earnhardt joined Georgia Governor Sonny Perdue and other politicians from Georgia in proclamation of a very special day. The State of Georgia formally named each April 29 as Dale Earnhardt Day in recognition of seven-time NASCAR champion and American Icon, Dale Earnhardt. He was born on April 29, 1951. This is the sixth state to mark the occasion with a governmental proclamation. The States of North Carolina, South Carolina, Alabama, Tennessee and Florida currently have similar proclamations.(DEI PR)(4-29-2005)