NASCAR is promoting the Nextel All-Star Challenge at Lowe’s Motor Speedway and two Nextel Cup races at Pocono Raceway on three New York City radio stations, Street & Smith’s SportsBusiness Journal reports. WFAN will give listeners the chance to win tickets to a Yankees-Mets baseball game and an all-expense-paid trip to the May 20 all-star race. The Journal says it is the first time NASCAR has used a New York-area station to promote a race in Charlotte. WAXQ will promote a contest offering 20 listeners a bus trip and VIP treatment to the June 12 Pocono race, while WPLJ will offer fans a deal with Bergen Mall to take their dads to the track’s July 24 race.(NASCAR Scene Daily Newsletter)(5-9-2005)
