The Chevy American Revolution 400 was the highest rated cable sports event of the weekend (4.4 versus the next closest event, Sunday’s NBA playoff match up between Phoenix and Dallas on TNT, which pulled a 3.7 rating) and also attracted the most viewers among cable sports events (3.77 million). Those numbers represent a ratings increase of 16% from the 2004 race (4.4 vs. 3.8) and a whopping 20% jump in households (3.77 million vs. 3.16 million). Total viewers also increased by 11%, from 5.05 million in 2004 to 5.58 million on Saturday.
The Chevy American Revolution 400 FX broadcast also attracted the most households for a spring NASCAR NEXTEL Cup Series race at Richmond International Raceway (3.77 million vs. 3.75 million for the 1997 race). That household rating ranks second in track history to last September’s Chevy Rock & Roll 400, which was seen by 3.82 million households. The Chevy Rock & Roll 400 was the 26th event on last year’s schedule and set the field for the inaugural Chase for the NASCAR NEXTEL Cup. The track again occupies the same position on the schedule this season.
On the NASCAR Busch Series side, the FUNAI 250 also had excellent numbers against last year’s event in rating (1.9 vs. 1.4, a 36% increase), households (1.602 million vs. 1.189 million, a 35% increase), and viewers (2.09 million vs. 1.6 million, a 24% increase). Only the September 2002 NASCAR Busch Series race has had a higher rating and household number than Friday’s FUNAI 250.(Richmond International Raceway)(5-17-2005)
